Soft Power Coaching

by Asude Muftuoglu

Discover Your Best Self!

Helping international professionals navigate new countries, new industries, or leadership leaps without sacrificing their wellbeing.

Philosophy of Soft Power

Soft Power is the ability to remain calm, confident, and in total control while navigating the complex challenges of your career and personal life.

My mission at Soft Power Coaching is to support you in discovering your best self—bridging the gap between where you are and where you want to be with quiet strength and strategic clarity.

  • Leadership and Wellbeing Coach with professional HR background.

  • Based in London, previously worked for global offices in Istanbul and Singapore.

  • Former Assistant Vice President, Human Resources with 12 years of global HR experience

  • Gallup Certified Strengths Finder Coach

  • ICF Accredited Integrative Coach

  • ICF Accredited Stress and Wellbeing Coach

  • Latin dance instructor

  • Speaks Turkish, English and Spanish.

About Asude Muftuoglu

Soft Power Coaching

by Asude Muftuoglu

Discover the best version of yourself

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